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Instagram has long been praised for the simple fact that users see all the posts in chronological order. If your fans and followers looked at Instagram and scrolled their whole feed, it’s likely that they will see your post. This is a sharp contrast to Facebook which has been notorious for declining organic reach. Back in 2012 16% of your fans saw your post, today you are lucky if you reach 5% and most likely that reach is under 3%. Of course there are ways to increase your Facebook reach naturally and organically, but the odds are still against you.
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