This new Hair & Body Fragrance Mist collection reimagines the original bestseller True Blue and offers three new scents in a versatile, dual-purpose format, extending the brand into one of today’s fastest-growing fragrance categories.
Key Trends & Talk:
- Explosive Growth: Hair and body mists are the fastest-growing segment in fragrance, seeing huge year-over-year sales increases as consumers shift from heavy perfumes to lighter options.
- Affordability & Accessibility: They offer premium scent experiences at lower prices, appealing to new fragrance users and those wanting a large scent wardrobe.
- Multi-Functionality: Modern formulas go beyond scent; hair mists often include UV filters, odor control, or nourishing ingredients, while body mists provide hydration.
- Light & Wearable: Their light, water-based nature makes them perfect for daily reapplication, gym use, or layering for complex, customized scents.
- Social Media Driven: TikTok and other platforms fuel trends, with specific scents (like Sol de Janeiro’s Cheirosa) going viral, making them “must-haves”.
- Clean Beauty Focus: Consumers and brands are pushing for formulations with cleaner, hair-safe ingredients, even enabling some hair mists to double as body spray.
Scents:
True Blue: Fragrance Story: This luminous blend is pure feel-good energy. A burst of bergamot and mandarin sparkles with citrus brightness. At its heart, golden honey drizzles over juicy mango and a hint of cinnamon, creating comforting warmth. It finishes with creamy vanilla and soft white musk, leaving a subtle trail of connection and nostalgia.
Fragrance Notes:
- Top • Bergamot, Mandarin, Citrus Sparkle
- Heart • Mango, Honey, Cinnamon
- Base • Vanilla, White Musk
Crave: Fragrance Story: Zesty lemon and juicy orange spark instant attraction, spiced with pink pepper. A heart of jasmine and orchid unfolds on a breeze of ocean air. As the scent deepens, creamy sandalwood and sweet amber melt into smoky vanilla and a whisper of tobacco. Sweet, sultry, and hard to forget.
Fragrance Notes:
- Top • Lemon, Orange, Pink Pepper
- Heart • Jasmine, Orchid, Marine Breeze
- Base • Sandalwood, Amber, Musk, Vanilla, Tobacco
Sarara: Fragrance Story: A tropical burst of mango, creamy coconut, passionfruit, and melon creates an instant escape. The heart softens with jasmine and orange blossom, lifted by breezy ozonic notes. The finish wraps skin in warm vanilla, soft musk, and smooth sandalwood—a desert oasis in every mist.
Fragrance Notes:
- Top • Mango, Coconut, Passionfruit, Melon
- Heart • Jasmine, Orange Blossom, Ozonic Florals
- Base • Vanilla, Musk, Sandalwood
Scarlet Veil: Fragrance Story: Jasmine and saffron open with luminous warmth. Amberwood and musky-rich ambergris melt into the skin with a golden glow. Fir balsam and cedarwood ground the scent with soft strength. Bold, feminine, and unforgettable—Scarlet Veil lingers like a memory you crave.
Fragrance Notes:
- Top • Jasmine, Spiced Saffron
- Heart • Amberwood, Ambergris
- Base • Fir Balsam, Cedarwood
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